00IDEATION, founded by Ayomide Tejuoso, is a research laboratory and creative studio that builds iconoclastic visual mythologies through ideation and conceptual art methodologies. Stretching across photography, film, installation, graphic and product design, as a studio 00IDEATION is preoccupied with constructing black aesthetic narratives. Deviant, radical, whimsical, and sublime black diasporic assemblages, capturing the complexities of memory and transcendence in techno capitalism. Through ideation, the creative studio employs West African conceptual frameworks and African American creative pedagogies to make independent visual and design projects, dedicated to cultural retransformations. In this, 00IDEATION is a school of black diasporic creative reclamation. An atelier focused on artistic disruption, producing images, video stills, and objects that form symposiums of refusal.

Through its independent creative productions, 00IDEATION implements research, design, and contemporary art processes to construct visual worlds, campaigns, exhibitions, events and products for individuals, collectives, spaces, and brands. The studio makes commercial productions through conceptual art methodologies. It retransforms brands and people, constructing their digital narratives, and their cultural engagement. 00IDEATION makes sublime myths for consumers and communities to immerse in, radical, fantastical, digital and physical campaigns that are inventive and subversive.

Furthermore, 00IDEATION is a research laboratory that engages the youth with black art as praxis, research methodologies, and cultural retransformation. With lesson programs, exhibition projects, immersive and educational events, pop up installations, and creative round tables, the research laboratory serves as a platform to activate young creatives. Through the words produced by the creative studio and the activations of the research laboratory, 00IDEATION seeks to mobilize young maverick thinkers and trigger their imaginative speculations. The laboratory’s events and outputs act as havens for black diasporic introspection, rebellion, dialogue, and curiosity. For Us By Us.

TEJUOSOAYOMIDE@GMAIL.COM

OO IDEATION